Product Leaders Who've Built and Fixed Product Organizations
We've lived the challenge: scaling product organizations from chaos to structured, high-performing systems.
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Andreu Pagès Tarragó
Head of Product
Adrià Garrido
Senior PM & Lecturer
Why Axial Exists
After years co-leading product development across multiple teams, we saw the same pattern everywhere: companies default to generic “best practice” frameworks applied without context, or optimize silo by silo while the system stays broken.
Full-scale transformation is expensive and often creates more change fatigue than results. We founded Axial because we believe there's a better lever: strong Product Management. Product sits at the intersection of business strategy, technology, and customers. Strengthening this function reshapes how the entire organization works—without requiring a company-wide overhaul.
We're product leaders who consult, not consultants who theorize.
Who We Are
Andreu Pagès Tarragó
Head of Product at SparkMeter
10+ years building B2B SaaS and data platforms in energy tech, cloud services, and AI-enabled analytics. Leads cross-functional teams (PM, Design, Engineering) to launch new product lines, grow ARR, and reduce platform costs. Partners with executives and investors to align product strategy with business outcomes.
- •Built 0-to-1 data platform reaching $700k ARR in under 2 years at SparkMeter
- •Led platform migration delivering 55% cost reduction
- •Led cross-functional teams up to 9 (PM, Design, Eng); improved eNPS +35 points, grew new-logo ARR 35%
- •Partnered with Honeywell on product integration and joint GTM; supported Series B fundraising
- •Serving utilities and enterprise SaaS customers worldwide
Adrià Garrido
Senior PM at DocPlanner, Lecturer
Results-driven product leader with 8+ years creating and launching innovative products. Manages multi-country portfolios and go-to-market at scale, working directly with Country Managers and C-Level executives. Combines real-world PM experience with academic rigor from 3+ years of university teaching.
- •Multi-country portfolio management at DocPlanner (healthcare SaaS); works directly with Country Managers and C-Level
- •Led Scrum implementation across 8 development teams at DNV
- •University lecturer at La Salle BCN: Product Management, Agile, Change Management, Business Innovation
- •Domains: B2B SaaS, healthcare tech, enterprise software, multi-country GTM
Our Approach
Grounded in principles from leading product thinkers and proven methodologies—but we don't worship any single framework. We blend established practices with our own hands-on experience to build what actually works for your context.
Principles Over Templates
Every organization is different. We diagnose first, then design solutions that fit your culture, constraints, and goals.
Outcomes Over Activity
We measure success by business outcomes—revenue, speed, team confidence—not by frameworks deployed or workshops delivered.
Capability Over Dependency
We transfer skills and systems, not create ongoing reliance. Your team owns and evolves the operating model after we leave.
Co-Creation Over Prescription
We design with your leadership, not for them. Adoption works when people shape the system they'll use.
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30-minute call to discuss your challenges and explore if we're a fit.
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